Auntie Anne’s Indonesia
Quality Assurance and Product Development Supervisor
In my first year, I successfully led three key departments:
Product Development: Oversaw the end-to-end execution of four New Menu Launch projects annually over six years.
Quality Assurance: Conducted daily operational audits across all stores and oversaw food tastings for Limited Time Offer (LTO) menus to ensure consistent product quality.
Training & Development: Designed and implemented tiered online assessments for operational staff during salary review cycles. The insights gained were used to revamp training plans and SOPs.In the second year, I started to officially handled Quality Assurance and Product Development with two amazing colleagues reporting to me.
Product Development
photos by: @AuntieAnnesID (instagram)
Limited Time Offer Products That Became Main Menu
Almond Choco Ball
Successfully contributed to more than 10% of sales mix in the first LTO launch period. Almond Choco Ball also was registered as a nominee from Indonesia to compete in the worldwide Focus Brands Menu competing to others Auntie Anne’s menu worldwide.
Cheese Galore
Drove 20% of total sales by organizing a 50-outlet sales competition and training cashiers in upselling techniques. The menu became a permanent menu item.
Choco Chunky Roll
Led a brand collaboration with Nestlé, resulting in 15% sales contribution and enhanced brand visibility during the campaign period.
Post-Resignation Legacy
Successfully handed over detailed Q3–Q4 new product development plans in 2021 to ensure a smooth transition after resignation.
Cost Efficiency Projects
Successfully conducting all the process of raw materials substitution for cost efficiency yet no quality change. For example:
– Butter Substitution: Reduced cost by 15% while improving butter quality (zero residue), minimizing waste through correct handling training.
– Cleaning Chemical Optimization: Achieved 10% cost reduction through usage recalculation, SOP revision, and staff training.
– Inventory Optimization: Prevented raw material expiration by repurposing excess ingredients into new discounted products in collaboration with the marketing team.
– Product Weight Standardization: Established weight benchmarks for all products, reducing customer complaints and enabling more accurate stock management through system integration with IT.
Skills:
Project Management, Research and Development, Cost Efficiency, Digital Marketing, Sales & Marketing
Quality Assurance
– Standardized end-to-end operational procedures, including kitchen, customer service, cleaning, and storage processes.
– Introduced a structured wastage tracking and storage system, which enabled accurate raw material usage forecasting and more data-driven marketing campaigns.
– Awarded “Best Operational Performance Worldwide” among Auntie Anne’s global branches due to improvements in cleanliness and service behavior.
– Established a No-Blame Culture through monthly audits and collaborative improvement plans focused on team performance rather than individual fault.
Skills:
SOP Development, Operational Audit, Workflow Efficiency, Process Optimization, Project Management, RCA, Lean Management
Training Development
– Developed a “Train the Trainer” manual and tailored need-based training modules.
– Delivered on-the-spot training based on real-time audit findings.
– Created a tiered knowledge structure for operational roles and collaborated with the training department to deliver deeper, data-informed learning sessions.
Skills:
Training Development, Leadership, People Development
